There are 3 types of brightening:
1. to suppress
2. to reduce
3. to eliminate

Please note that brightening is not necessarily the same as whitening. Whitening usually means making the skin color more light through ingredients that can leave a white cast on the skin and/or ingredients that deliberately reduce melanin production. However, brightening is often referred to make the skin complexion more even and clear so it can radiate. A whitening product is especially focused on (dis) colorations while brightening focuses on even skin tone and glow. In the past there are quite a few blushing confusion in this due to errors in translation. ꈍ .̮ ꈍ

Why do I need it?

The beauty standard in Korea is having an even skin without blemishes in texture and complexion. As a result, the skin will look more radiant and young, just like in young children. In addition, a dull looking skin is usually seen tired.

Having the ultimate even skin is often called the "Glass Skin" or "Cloudless Skin".

Methods

There are various methods to brighten your skin:
A - Exfoliation: removing the dirty top layer (together with discolored and dead skin cells) that sits as a mask on the skin surface will help to make the new skin cells appear faster.

B - Hydration: a dehydrated/dry skin will looks more dull and tired. By hydrating it, the skin will become more balanced and therefore have a more healthy appearance.

C - Cell renewal: the dark pigments come up from the lower skin layer. With a faster skin cell turnover rate, they will be replaced much faster. Introducing ingredients such as peptides (also found in snail mucin) will help.

You can accelerate cell renewal process by stimulating blood circulation. Feel free to try the following methods once a while:

• Take 1 cold and 1 hot towel, place these alternately on your face. In addition to blood circulation, this can also improve the skin elasticity.
• Pat or tap your face when applying skin care products can help to stimulate the skin.
• Treat yourself occasionally with a facial massage. This will help to remove toxins (detoxify), improve complexion, elasticity and strengthens the muscles.

Ingredients we ♥

AHA, arbutin, collagen, licorice, snail mucin, chamomile, vitamin C, caroteen, tomato, propolis, ferments, niacinamide, antioxidants